Home Builder Case Study
State Tourism – Midwest
Campaign Overview
Total Engagement Pre-Targeting Display-Social, Email, Retargeting Display
Pre-targeting by served direct-to device banner via web and/or Social. Then, Direct Email offering to the complete list, followed by Retargeting by serving banner ads to the RESPONDERS of the email broadcast.
Targeting Selects
Families planning a vacation; Couples seeking travel deals, skiing enthusiasts, ice fishing enthusiasts, scenic adventurers.
2
Email deployments
200,000
Consumer Records
Campaign Performance
Opens
0
Clicks
0
Open Rate
0
%
Opens
0
%
Clicks
0
Average Cost Per Engagement
$
0